Stage Stores opened their Gordmans store in North Adams this morning, and gave shoppers some swag as a welcome gift. The 1st 100 guests starting at 9 A.M. got a free insulated Gordmans tote and a scratch-off card worth up to $50.

The store specializes in brand name clothing at off-brand prices, and that's what I found on my quick visit there today. There were selections for men, women and children, plus shoes, home decor, and bath and bedding items. You can even pick up a little surprise for your pet.

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The former Peebles store in the Steeple City Plaza off Main St. was one of the properties nationwide rebranded by Stage.