What Women Want — Hint: Not Candles, Says Survey
A survey of 2,000 females released by women’s influence platform SheSpeaks, and Lippe Taylor, the PR and Digital Marketing agency, gives some pretty keen insight into what gifts women want -- and how they'll shop for their loved ones -- this holiday season.
The "SheSpeaks/Lippe Taylor Women’s Buying Behavior Index" notes, for example, that "This year more people plan to buy primarily online than those who will primarily shop at brick and mortar stores," according to SheSpeaks CEO Aliza Freud.
This year, women will be looking for deals on Cyber Monday over Black Friday, to the tune of 62% compared to 54% of those polled.
Christmas Eve shopping is a no-no, with just 9% of women polled saying they plan to partake. More common is Thanksgiving Day shopping: 21% say they'll line up after turkey.
Also..it may be helpful to know:
- 55% of women surveyed say they have re-gifted a gift for the holidays
- Most common items to re-gift? Jewelry, Candles, Lotion, and Wine Accessories
- According to the poll, the strangest thing a woman admitted to re-gifting was deer jerky.
Remember……….NO candles !