![Study Says Just The Smell of Coffee Can Get You Focused](http://townsquare.media/site/922/files/2019/04/RS7696_454124189.jpg?w=980&q=75)
Study Says Just The Smell of Coffee Can Get You Focused
According to a new study, there's actually some scientific basis for those old Folgers commercials, which showed people perking up when they got a whiff of coffee brewing.
Psychology and business researchers at Toronto University in Canada and Monash University in Australia have discovered that the smell of coffee provides a placebo effect that causes spikes in "ambition, focus, and arousal" -- even before you get the stuff in your gullet.
That's not sexual arousal, mind you -- just general alertness.
"So walking past your favorite café, smelling the odors of coffee grounds, or even witnessing coffee-related cues in the form of advertising can trigger the chemical receptors in our body enough for us to obtain the same arousal sensations without consumption."
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