Which New England Brands Are People Most Positive About On Social Media

Since Dunkin' was founded in 1950 in Quincy, Massachusetts, and considering its numerous locations across the state, it is likely our leading brand in Massachusetts.

Recent research, however, suggests that A.I. questions this perspective.

Popular Brands in New England and Other States

Qualtrics.com gathers over 2 million tweets from all states about people's favorite brands. Before identifying Massachusetts's top brand, let's review leading brands in other New England states. For instance, in New Hampshire, Brookstone is the favorite, with over 67.0% of tweets positive. In Vermont, Darn Tough Vermont Socks leads, with a 92.6% positive tweet rate—the highest in the country!

Connecticut was associated with "Newman's Oven," which had a positive tweet rate of 54.3%. Similarly, Maine, as expected, was linked to "L.L. Bean," with a positive tweet rate of 52.1%. Rhode Island's top national brand was surprisingly "Ocean State Job Lot," also at 52.1%. Meanwhile, other non-New England states like New York favored "Calvin Klein," which had a higher positive tweet rate of 64.3%.

In New Jersey, 'Prince Sports' achieved a 57.1% positive tweet engagement, while in Tennessee, the top brand is 'Mastercraft Boat Company' with a 62.1% positive engagement.

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Aside from Dunkin', why is BIG Y Massachusetts's most popular national brand?

BIG Y World Class Markets is more than just a grocery store, and naturally, it's my personal BIG Y! With a sentiment score of 67.8% in tweets, it ranks as Massachusetts's favorite national brand after Dunkin'. Considering they are strictly New England-based.