MA. Customers Could Expect To Pay More For This Item In 2024

Ever since the COVID-19 Pandemic and the rise of inflation, everything has just been too expensive. Whether it's the price of gas or groceries, being able to afford these essentials can be a challenge.

So, what other items are going up in price for 2024?

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If you're a big coffee drinker what myself, you can expect yet another price increase in Cumberland Farms Coffee. As know they're famous for their 99 cent, and then $1.29 coffee but according to WBZ/CBS News Boston, this is all going to change. While the small size hot/iced coffees will remain $1.29, you can expect to now pay $1.49 for medium size hot/iced coffees. Large size hot/iced coffees will increase to $1.69. On the plus side, they are adding an extra large size where you'll pay $1.99 for a hot coffee, and $2.29 for an iced coffee.

According to price index, this is a 6% increase from last year.

Below is how customers are responding to the price changes:

"Oh please, go over to Starbucks! You're paying $5 to $6 for a latte or whatever that is," - Wesley Digregorio

"I usually come to buy here. Their coffee is $1.29 sometimes. It's cheaper, and their coffee tastes better,"  - Michael Bailey

"Coffee is a loss leader. You go to Cumberland Farms, and you pick up snacks, you pick up gasoline, you might pick up drinks, and, 'Oh yeah! I came here for coffee," - Jay Zagorsky

The reason behind the price increases is according to Jay Zagorsky, an associate at professor Boston University's Questrom School of Business, a lot of the coffee comes from Brazil. Back in 2021 and 2022, Brazil had droughts and heavy frosts which killed a lot of the beans and to this day they are still recovering from it. Despite the price increase, Cumberland Farms is still considered the cheapest coffee in town.

What do you think of the price increase in coffee at Cumberland Farms? Let us know on our station app: 

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