Friendly’s, Hits Wall In Pandemic

Friendly's Restaurants, the 85-year-old East Coast dining chain known for its Fribble milkshakes and ice cream sundaes, is filing for bankruptcy protection.

It joins a growing list of well-established restaurant chains that are failing due to an unchecked pandemic in the United States.

George Michel, CEO of FIC Restaurants Inc., Friendly's parent company, said COVID-19 has had a "catastrophic impact" on operations. FIC will sell essentially all of its assets to the restaurant company Amici Partners Group.