Crane Stationery Reinvesting in Re-branding, Workforce
iBerkshires.com reports that the owners of Crane Stationery are doubling down on their commitment to the company and to the community by investing $3 to $4 million in re-branding and growth over the next few years.
The high-end stationery maker on Curran Highway was purchased last year by Mohawk Fine Papers, a family-owned paper company based in Cohoes, N.Y. At the time, Mohawk's officials pledged not only to continue Crane's operations and brand lines but to invest in its products and the workforce.
Company officials laid out their plans on Friday morning to local officials from Adams and North Adams and educational leaders from area schools and colleges after a tour highlighting the company's workers and processes. 1Berkshire had helped facilitate the presentation.
The brand's been linked for years with an exclusive clientele ranging from the White House to Beyonce to Tiffany & Co. Robinson described it as "affluent country club," West Coast, New England and Texas. It's boxed products have barely been available in its own home county, something Robinson said they're working to change.
Paul Thorogood, chief product officer, said the objective was to rebuild the brand to be more in line with contemporary needs while maintaining its luxury cachet.
Officials anticipate buyers will begin to see incremental changes by the end of the year and going into 2020.