The Baker administration on  announced a new COVID-19 advertising campaign statewide and a targeted effort to reach residents through community groups.
The hashtag "GetBackMass" is part of the latest public awareness campaign launched by the commonwealth. The focus of television and digital advertising will be to promote the idea that "normal" activities can only resume after the threat of the novel coronavirus has subsided.
"The GetBackMass campaign is the result of data-driven research to better understand public sentiments about COVID," Secretary of Health and Human Services Marylou Sudders said at Gov. Charlie Baker's regular pandemic press briefing.