Carr Hardware just launched their proprietary paint line, Shades of Shire, made right here in Massachusetts. Berkshire Blend, the interior paint line, is an aquaborne paint that is extremely durable, highly washable, stain-resistant, and high hiding.

Your dog prone to leaving mud spots when he brushes against the wall on his way inside? Your current paint not holding up to the steam in your bathroom? Not only can Berkshire Blend be matched to any color in any brand, but it utilizes the latest coating technology and ceramic additives for stain resistance, durability, and washability WAY beyond what you can expect from standard acrylic paint.

It's mold and mildew resistant, too.

Carr Hardware

It goes on great. It has anti-splatter additives to ensure excellent flow, leveling, and adhesion. It also has top-line color retention and non-yellowing film — all those things you might not know you want unless you've been disappointed by underperforming paint in the past. They have premium ceiling paint and a premium primer, too, and a Carr Hardware representative can help you determine which formulations are right for your project.

If you're ready to spruce up your bedroom, office, living room, or any other interior space, you can find the full line of Shades of Shire at Carr Hardware's North Adams, Pittsfield and Lee Hardware locations, with select products available at all Carr Hardware stores.

To celebrate the launch of the new line, customers are invited to take photos with the new cans, post to social media and tag Carr Hardware for a chance to win prizes. (See store for more details.)

For a closer look at Shades of Shire online, visit

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