Big Y turns pink.
All Big Y Supermarkets will be donating proceeds from various departments throughout the store to 32 local breast cancer support groups throughout Massachusetts and Connecticut through October.
Since 2007, the chain has raised more than $2 million through the Partners of Hope program.
Big Y will donate a portion of the proceeds from both the floral and produce purchases including Sunshine Bouquets.
New this year customers can also donate directly to Partner's of Hope via bigy.com/community/breastcancerawareness